What is the 4 way test?

The 4-way test is a very unique approach to planning, a simple checklist for ethical behaviour

  1. Is it the TRUTH?
  2. Is it FAIR to All Concerned?
  3. Will it Build GOODWILL and Better Friendships?
  4. Will it Be BENEFICIAL to All Concerned?

The 4-Way Test

We provide financial planning, investments and retirement planning in Welland. We want to tell you how we go about doing this.

The 4-Way Test embodies exactly those ethical principals which we hold at the core of our business, and gives us a simple way to explain how we go about doing business.


The 4-Way Test Association was founded by its author, Herbert J. Taylor, as a non-profit organization in 1959. Members of his family, friends, Rotarians and business associates have served on its board with a mandate to promote use of The 4-Way Test across the globe: 4waytest.org

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